Developed and Managed RPGLS the biggest digital initiative RPGserv mobile and web application for doctors engagement
Plan and strategize a mobile ecommerce application for Thermo Fisher Scientific
Consulted 50+ businesses across diverse industries on digital transformation strategies and digital enablement initiatives.
Doctor Engagement Platform
Mobile eCommerce Strategy
Digital Transformation
Added ~$500K in digital revenue, lifted patient admissions by 15%, and achieved 95% CSAT while reshaping Surya Hospitals’ digital journey.
Measurable Growth Outcomes
Recent Podcast
Case Studies
Experiences
Manager – Global Digital Marketing (Scrum Team)
10/2024 - Present
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Delivered 3% incremental sales growth
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Improved acquisition cost efficiency by 15%
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Increased brand engagement by 20%
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Led global marketing teams
Sr. Manager: Brand & Digital Marketing (Group Level)
01/2024 - 10/2024
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Grew patient admissions by 15%
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Generated $500K in new ad revenue
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Achieved 95% patient satisfaction
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Led brand and go-to-market alignment
Manager – Digital Marketing (GenMed/Spl)
01/2024 - 10/2024
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Drove 20% operational efficiency via 13+ digital initiatives.
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Built GTM & omnichannel strategies for oncology.
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Managed performance tracking with Power BI.
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Led HCP engagement & field force training.
Marketing Executive
01/2021 - 06/2022
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Managed integrated traditional & digital marketing campaigns.
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Created diverse marketing & training assets (videos, webinars, etc.).
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Led strategic digital campaigns for the One Thermo Fisher app.
Social Media Executive
08/2020 - 01/2021
Researcher Scientist (Applied Microbiology Lab)
2018 - 2020
Education & Certifications
Jamnalal Bajaj Institute of Management Studies
MBA, Marketing
2020 – 2022
Leading Digital Transformation
IIM Ahmedabad
2024
The Institute of Science
M.Sc., Biotechnology
2016 – 2018
Thakur College of Science & Commerce
B.Sc., Biotechnology
2013 – 2016
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